Regional radio new weapon in business push

Llewellyn-Slade PR this summer started offering national packages including syndication now reaching some 50 commercial radio stations, and says the interest notched up so far means going regional is the next step. Under the new package deals, IFA businesses will be able to select any four counties for the regional programming, enabling focused marketing in, say, a 50-mile radius. Based on the existing nationally syndicated Your Money programme already in place, the new deal is targeting small to medium sized adviser firms rather than large ones or networks. Costs to IFAs will depe...