Products from AXA Sun Life will be sold through branches of Britannia Building Society as part of a deal setting the companies up to boost business on the back of depolarisation.
Britannia customers will be able to access Axa mortgage and life protection, investments, pensions, annuities, unit trusts and ISAs through a dedicated telesales team. This will also involve the transfer of 110 Britannia salespeople to Axa, although there should be an increase in branch-based salespeople. Britannic Asset Management investment products will be sold alongside Axa’s products in the branches. IFAonline
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