Life companies pinpoint 'guided sales' threat to IFAs

clock

Guided sales will pose a threat to independent financial advisers if the proposals in the Retail Distribution Review (RDR) are given the green light, life companies warn.

A study conducted by Focus Solution, published today, suggests more than eight in ten providers believe the concept, a product of the FSA’s bid to split sales and advice, could hit IFA profits. Guided sales refers to those instances where customers participate in a “non-advised” process with the provider which may lead to some choosing to buy a product. The Focus Solutions study, called Focus Quotients and based on results gathered throughout 2007, also found life companies believe the RDR will bring about the end of the commission-only adviser. It suggests life and pensions providers...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Your profession

Tessa Lee: The invisible cost of poor client data

Tessa Lee: The invisible cost of poor client data

How can you improve data quality?

Tessa Lee
clock 23 July 2026 • 4 min read
Dean Proctor: Hopes and fears for the new PM and cabinet

Dean Proctor: Hopes and fears for the new PM and cabinet

Stability, simplicity and the chance to do things differently

Dean Proctor
clock 23 July 2026 • 5 min read
Should spousal maintenance be abolished? A modern perspective

Should spousal maintenance be abolished? A modern perspective

Making the case for abolition and retention

Amy Walpole and Karen Brennan
clock 22 July 2026 • 4 min read