Robin Phipps, Legal & General group director UK, says today's deal with Bradford & Bingley offers an "alternative" business model to the standard multi-tie deals expected from depolarisation.
As already noted, the deal will see some 200 B&B wealth advisers become employees of L&G although they will continue to operate out of B&B branches. This is just part of the model, Phipps explains, as B&B's mortgage advisers are not being switched between employers, but will be tied to L&G in the area of protection. From a historical model of independent (IFAs) and tied distribution, L&G will move to a model of “sole ties” with choice on the funds side. L&G previously announced a deal with Cofunds, which will see bonds and pensions offered through the platform, but with an L&G-bran...
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