Dreaming the dream

In an area such as customer relationship management it is very much ‘in your face’ with providers such as Salesforce.com and even the mighty gorilla itself Microsoft looking to build on what is seen as the age - finally - of the hosted service online, of something you only pay for when you need to use it, not something you have to put onto a machine you sit in front of or carry around. CRM has found fertile ground in this change, and increasingly supply chain management and enterprise resource planning, not least because of the sums of money spent in the past 15 years on products from co...