A survey carried out by Ipsos MORI for IFA Promotion suggests the internet is now the most popular method of seeking out financial advice among the key client demographic sought by IFA businesses.
A quarter of the 651 ABC1 adults aged 25-64 surveyed have said they would look for information online, ahead of a bank or building society (22%), a high street IFA (20%), friends or family (16%) or the Yellow Pages (1%). David Elms, chief executive of IFA Promotion says the results are further evidence of consumers turning to the internet to research finances, just as they would for holidays or jobs. “The fact that potential customers are doing their initial research online should come as no great surprise to IFAs. After all, it is exactly where most IFAs would go to gather their own in...
To continue reading this article...
Join Professional Adviser for free
Signup and gain exclusive members-only insights
- Unlimited access to real-time news, industry insights and market intelligence
- Stay ahead of the curve with spotlights on emerging trends and technologies
- Receive breaking news stories straight to your inbox in the daily newsletters
- Make smart business decisions with the latest developments in regulation, investing retirement and protection
- Members-only access to the editor’s weekly Friday commentary
- Be the first to hear about our events and awards programmes
