Medicals Direct offers personal health report service

The group says providing the extra service will give participating insurers a marketing advantage, particularly with IFAs advising high net worth clients who have no time to spare for discretionary health checks. The personalised reports are generated from medical information already collected for underwriting purposes. Historically, they were only seen by the insurer. However, Medicals Direct’s Trackberry system enables the report to be generated and sent to the client within a few days of their examination. David Houghton-Brown, director at Medicals Direct, says insurers have shown gr...