Coventry dedicates Godiva to advisers

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Coventry Building Society plans to launch a specialist mortgage company which will operate exclusively for intermediaries.

Godiva Mortgages will be launched on 22 March with Colin Franklin, currently head of sales at Coventry Building Society, taking up the position of managing director of the subsidiary. The firm says Godiva will offer a range of products for the credit impaired, self-cert, buy-to-let, and 100% plus Loan To Value (LTV) markets, and it points out while Coventry has already built a strong presence in these sectors, the launch of Godiva will result in a greater focus on the intermediary market and give more scope for growth and innovation. David Stewart, chief executive of Coventry Building S...

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