Adviser network Sesame will offer Elderly Care Benefit (ECB) as a free standing plan to consumers after its panel gave the move the green light.
The Lincoln Financial Group product, which will also be offered as an option on its Financial Foundations life policy, offers cover against age-related diseases and illnesses. Lincoln says Sesame’s decision is proof of a greater recognition of limited product choice in protection and an ageing UK population. “Sesame’s approval of ECB as a free-standing plan highlights the recognition that this product is receiving from the industry at large for providing a flexible solution to the growing number of people who have concerns about funding their lifestyle when diagnosed with conditions spe...
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