'Elderly' cover thrust into spotlight after Sesame decision

The Lincoln Financial Group product, which will also be offered as an option on its Financial Foundations life policy, offers cover against age-related diseases and illnesses. Lincoln says Sesame’s decision is proof of a greater recognition of limited product choice in protection and an ageing UK population. “Sesame’s approval of ECB as a free-standing plan highlights the recognition that this product is receiving from the industry at large for providing a flexible solution to the growing number of people who have concerns about funding their lifestyle when diagnosed with conditions speci...