PFS to launch major consumer campaign

Brian Steeples, president of the PFS, yesterday told delegates at the inaugural conference in Birmingham, under its theme "one voice one vision", having successfully merged the Society of Financial Advisers and Life Insurance Association and gained chartered status from the Privy Council for financial planners, the body would next turn its attention to communicating its message in an ongoing marketing campaign which is expected to cost more than £1m. "In a few years time, we'll look back at 2005 as a watershed year in the UK when we we changed our profession for the better," says Steeples...