'Wet signature' campaign gains ground with new research

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The campaign for 'wet signatures' is gathering momentum after new research suggests more than a quarter of online applicants for protection cover will change their details if sent a hard copy.

Statistics from Bright Grey show 27% of applicants “made material changes” to the details they entered online when they were sent a copy to check in the last 12 months. Bright Grey says the statistic highlights the potential significance of wet signatures in an industry-wide bid to cut non-disclosure rates. “Without the signatured process, these clients could have run the risk of their policy being declined due to non-disclosure,” says John Deane, chief executive of the intermediary division of Royal London. “We have invested a great deal in making sure that our application form is se...

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