'Wet signature' campaign gains ground with new research

clock

The campaign for 'wet signatures' is gathering momentum after new research suggests more than a quarter of online applicants for protection cover will change their details if sent a hard copy.

Statistics from Bright Grey show 27% of applicants “made material changes” to the details they entered online when they were sent a copy to check in the last 12 months. Bright Grey says the statistic highlights the potential significance of wet signatures in an industry-wide bid to cut non-disclosure rates. “Without the signatured process, these clients could have run the risk of their policy being declined due to non-disclosure,” says John Deane, chief executive of the intermediary division of Royal London. “We have invested a great deal in making sure that our application form is secon...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Protection

Listen and learn: Protection must change how it communicates

Listen and learn: Protection must change how it communicates

'Maybe it's time we start to make fewer assumptions'

Kevin Carr and Alan Lakey
clock 30 April 2024 • 4 min read
Cognitive biases in advice and the psychology of insurance

Cognitive biases in advice and the psychology of insurance

A look into client decision making and its effects on protection uptake

Jaskeet Briah
clock 25 April 2024 • 5 min read
Aviva completes £460m acquisition of AIG Life after CMA delay

Aviva completes £460m acquisition of AIG Life after CMA delay

'It's disappointing to lose another protection insurer from the market'

Cameron Roberts
clock 10 April 2024 • 2 min read