The Association of British Insurers (ABI) has published a financial promotions resource pack for providers to help them ensure their marketing and publicity material for life and pensions products is clear, fair and not misleading.
Chris Kenny, the ABI’s director of life and pensions, says: “The ABI resource pack is a key component of our own 5-point Action Programme to boost consumer confidence in long-term savings.” The pack is the result of a consultation process with insurers, the Financial Services Authority (FSA) and consumer organisations and is designed to work in conjunction with the FSA’s Treating Customers Fairly (TCF) agenda, says Kenny. The pack contains information on risk assessment, outlining a series of considerations firms may wish to take into account before and during the financial promotions p...
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