The future of our profession will benefit from greater collaboration

The Consumer Duty Alliance (CDA) was born out of a simple observation: no single organisation, regulator or firm can raise standards across financial services alone. When the Financial Conduct Authority introduced Consumer Duty, many viewed it as yet another regulatory initiative. However, we saw something different, not least because it marked a significant shift from prescriptive rules towards an outcomes-focused approach. We saw an opportunity for collaboration to unite practitioners, firms, providers, regulators and subject matter experts around a shared ambition of delivering bet...