Giving up the good fight?

Professional Adviser
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Everything seems to be going online at the moment, even the things that the protection industry said it wanted to keep within the realms of advisers. Peter Carvill questions the wisdom of such a move.

Is it just me or has the protection industry decided that it no longer wants to fight the good fight of trying to get every consumer to take out protection through an intermediary? I only ask this because with the launch of LifeSearch's 'GetLifeRight', Bright Grey's cut-down critical illness policy and Norwich Union encroaching further in the online arena, it seems to be that the whole protection industry, like a turning ship, is moving slowly from a focus on intermediated advice to just trying to sell protection products to the public through any method that provides the biggest traffic (s...

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