Opportunities abound

Professional Adviser
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The whole of the life protection market provides great opportunities for IFAs to offer tailored advice and increase business, writes Kevin Pearce

Rates for term assurance have halved in the last five years and the knock-on effect on IFAs' incomes is increasingly forcing them to find simpler ways of writing this business. In effect, advice is being removed from the equation ' something IFAs will have to get used to in the new stakeholder environment. The Whole of Life (WOL) protection market, on the other hand, has tended to be much more stable, providing the margin to support the IFA's core proposition of advice tailored to the individual's circumstances and choice of how to achieve this. Term assurance is fine to cover short-t...

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