The next move for LTCI

Alex Broad: Pre-paid long term care insurance (LTCI) sales are still low, yet immediate needs plans are increasing. What can the industry do to help boost LTCI sales before clients need care? Philip Spiers: I do not think it's up to the industry, I think it is up to the Government. The Government needs to do the same as with the pension campaign ' let people know that they need to pay for their own long term care and what will happen if they don't. Until the Government actually makes that move I don't think people will believe it. Peter Barnett: Two of the main issues have to be affor...