Potential Royal London and LV= merger: Complex and disruptive or powerful and modern?

Sophie King
clock • 4 min read

Professionals from across personal finance sectors have deemed the potential Royal London and LV= merger to be a “powerful opportunity,” but one that is “bound to be complicated”.

This weekend rumours began to circulate that Royal London was pursuing a takeover of LV= in a deal that would create a "mutual champion" with nearly 10 million customers across the UK.  In a market update on Monday morning (28 September) LV= responded to the rumours: "The Board of Liverpool Victoria Financial Services Limited ("LV=") notes the recent press speculation and confirms that as part of a previously announced Strategic Review it has been and remains in discussions with a number of parties regarding a potential transaction. "Discussions are on-going and there can be no certai...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Your profession

CBI CEO urges Rachel Reeves to take back manifesto promise not to raise tax – report

CBI CEO urges Rachel Reeves to take back manifesto promise not to raise tax – report

Rain Newton-Smith claims ‘the time for tinkering is over’

Isabel Baxter
clock 10 September 2025 • 2 min read
'Fundamentally' different advice profession risks reputational damage from football scandal

'Fundamentally' different advice profession risks reputational damage from football scandal

High profile advice incidents like V11 ‘damaging’

Isabel Baxter
clock 09 September 2025 • 3 min read
Angela Rayner resigns after ethics report finds warnings ignored on tax advice

Angela Rayner resigns after ethics report finds warnings ignored on tax advice

Following investigation

Sahar Nazir
clock 05 September 2025 • 2 min read