Are Aviva's platform flows as bad as they look?

Re-platforming issues

Tom Ellis
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While  Aegon, Aviva and Standard Life seem to have suffered from a tough 2018, a couple of platforms rode the poor market conditions
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While Aegon, Aviva and Standard Life seem to have suffered from a tough 2018, a couple of platforms rode the poor market conditions

Aviva's net platform flows were revealed to be 38% down year-on-year in the group's annual results this morning. Yet, after a slow 2018 in the platform market, are the group's troubles as bad as they first seem?

Aviva's platform net sales dropped from £6.2bn in 2017 to just £3.8bn in 2018 - a year in which it struggled to get to grips with a multitude of issues on its new platform it transferred all advise...

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