ZeroKey CEO on 'positively disrupting' the advice profession

ZeroKey is the brainchild of former CashCalc employees Williams, Matt Wiltshire, and Aled Phillips. It is solely focused on integrating technology and helping eliminate manual data entry for financial advisers. "It's a major pain point within our profession, which often goes overlooked," CEO Williams told PA. "I believe that we are positively disrupting the advice profession." "In 2019, 85% of financial advisers told The Lang Cat and Origo that a lack of integration between technology is a major cause of inefficiency. Fast forward to 2024 and that figure, according to Intelliflo, now ...