Aviva tops insurer complaints chart

Laura Miller
clock

Aviva had more consumer complaints referred to the financial ombudsman (FOS) than any other insurer in the last six months of last year, figures show.

Aviva had 1,396 customer complaints sent to FOS between 1 July and 31 December 2009, over two-thirds (65%) more than Axa, which, with 847 grievances, came second in the complaints rankings, followed by Zurich with 599. Between about a third (29%) and a half (46%) of all cases against the various arms of Aviva's business, including Aviva Life and Pensions UK and Aviva Life Services, were ruled by the ombudsman in favour of the consumer. For Axa, between 28% and 44% of complaints fell in favour of the consumer, and at Zurich this dropped to between 20% and 31% for the period. Howeve...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Protection

Kevin Carr on AI: I don't think we've even seen the tip of the iceberg

Kevin Carr on AI: I don't think we've even seen the tip of the iceberg

'The technology is evolving faster than many of us can imagine'

Kevin Carr
clock 13 May 2026 • 4 min read
Life insurance: Complexity vs cost and the confidence gap

Life insurance: Complexity vs cost and the confidence gap

Complexity and uncertainty create frustration for consumers and operational drag for advisers

Kevin Carr
clock 30 April 2026 • 4 min read
Holloway Friendly and Wiltshire Friendly to merge

Holloway Friendly and Wiltshire Friendly to merge

No job losses anticipated

Jaskeet Briah
clock 20 April 2026 • 2 min read