Raising the bar

When a new company comes to market it tends to be the best of breed, to raise the bar for other firms in the market. Eventually as others adopt the innovations they see as being relevant in their markets the new boy finds itself becoming just another market player. So a firm’s adolescence is a good time to take stock. By lucky coincidence Progress from Royal Liver has just passed its fifth year. The starting point of Progress was Royal Liver looking for new ways to market and search for new propositions. Five years ago Royal Liver was still collecting on the doorstep and still had a dire...