Do advisers need a High St presence anymore?

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Rebecca Jones investigates whether having a street-side office is, or ever was, important for financial advisory firms.

In today’s internet age, it seems a truism that financial advisers no longer need to have a visible high street presence – if indeed, they ever did. Now, argue most, the general population is making its consumer, business and financial choices via Google, not the high street. But how true is this? After all, generations of today’s population did not grow up with the internet and many still put a large amount of faith into a visible, accessible high street brand. This is not restricted to the likes of Marks & Spencer but, evidently, includes banks. Indeed, when it comes to their financ...

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