The advice business: PWM's Fiona Oliver on coaching-led leadership

‘It’s not about asserting authority, it’s about helping others find their own path’

Jenna Brown
clock • 5 min read

Fiona Oliver talks to Jenna Brown about her coaching-led leadership style, explains why she sees herself as a cox in a rowing boat and shares that being a working mother has been central to her career journey

PWM managing partner Fiona Oliver Fiona Oliver has been managing partner at Partners Wealth Management (PWM) since 2023 and is focused on the firm's next phase of growth. PWM was founded in 2004 and has grown from four founders to a team of more than 170. It looks after more than £6bn of client assets, and Oliver says, is "proud to be one of the UK's leading independent wealth management firms". She explains that her role is business-focused and she doesn't manage money directly. "Instead, my role is to lead the business through its next phase of growth. "That means setting the s...

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