Hello and welcome to 31 July. Entering the next chapter of regulation…

Consumer Duty has officially come into play after a two-year wait

Hope William-Smith
clock • 4 min read

The Financial Conduct Authority’s (FCA) new rules for financial services firms are officially in force after months of preparation up and down the nation.

The overarching aim of Consumer Duty is to set a higher standard of consumer protection. The regulation is arguably the most significant to face advice firms in more than a decade; it also comes on the back of a particularly difficult few years of Covid-induced uncertainty that has rocked financial services from the inside out. In a nutshell, the regulator today (31 July) said people should get the support they need when they needed it under the Duty, along with communications they understand and products and services that meet their needs and are fair value. "Firms should be open and...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Consumer Duty

Boring Money's Holly Mackay: Consumer Duty's next big challenge three years in

Boring Money's Holly Mackay: Consumer Duty's next big challenge three years in

From value to understanding

Holly Mackay
clock 03 August 2026 • 5 min read
Sandy McGregor: Happy third birthday to Consumer Duty

Sandy McGregor: Happy third birthday to Consumer Duty

Third anniversary of landmark regulation on 31 July

Sandy McGregor
clock 31 July 2026 • 1 min read
Consumer Duty has changed financial services but the biggest test is still to come

Consumer Duty has changed financial services but the biggest test is still to come

'Permanent, cultural shift within firms'

Alex Roberts
clock 30 July 2026 • 4 min read