If something is valuable, you should not give it away for free. That is been a core principal of the business world for donkey’s years.
Before the Retail Distribution Review (RDR), clients were essentially lied to that ‘advice' was free. Of course, many advisers were not providing very much advice at all. But there has been a mind-set revolution since then. Not giving away planning for free is about the message the new profession sends out: our expertise, our skill, is not worthless. If the modern adviser has pride in what they offer, they should be proud of the price they attach to it too. Frankly, they should not be willing to set expectations so low. Their clients certainly would not in their own businesses. Post-...
To continue reading this article...
Join Professional Adviser for free
Signup and gain exclusive members-only insights
- Unlimited access to real-time news, industry insights and market intelligence
- Stay ahead of the curve with spotlights on emerging trends and technologies
- Receive breaking news stories straight to your inbox in the daily newsletters
- Make smart business decisions with the latest developments in regulation, investing retirement and protection
- Members-only access to the editor’s weekly Friday commentary
- Be the first to hear about our events and awards programmes
