Is financial advice a business or a vocation? It needs to be both

A look at what comparisons can be made between advisers and doctors

clock • 4 min read

Financial advice has taken on a rather evangelical tone of late, Justin Cash writes...

After a certain three-letter reform package, we started talking about professionals rather than salesmen - and rightly so. But now the conversation appears to have moved on again. Planners are the custodian of hopes and dreams, the last bastion of sanity in a quagmire of financial confusion, the only sure path to financial and personal wellbeing.   Those individuals that help clients realise their true aspirations in life through the medium of financial planning are an exalted bunch, and are worth every penny and more. Modern advisers have been known to compare themselves to doctor...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Your profession

Why Financial Planning Week 2026 matters for advisers

Why Financial Planning Week 2026 matters for advisers

UK Financial Planning Week 2026 runs from 26 January to 1 February

Sahar Nazir
clock 26 January 2026 • 3 min read
Optimistic advisers focus on profitable business growth this year

Optimistic advisers focus on profitable business growth this year

Attracting new clients high priority for firms

Jenna Brown
clock 26 January 2026 • 2 min read
Copia launches smoothed managed portfolio range with Wesleyan

Copia launches smoothed managed portfolio range with Wesleyan

Copia Select Smoothed portfolios

Sahar Nazir
clock 22 January 2026 • 2 min read