Financial coaching: Is this the next avenue for advice firms?

Financial coaching is now firmly on the map. Advisers are taking courses to brush up on their listening and communication skills, and larger firms like Octopus have announced plans to enter the space to bring coaching to the mass market.  Coaching means interpersonal skills. "It's about shutting up and listening," says Ovation Finance chairman Chris Budd. Financial coaching sits alongside financial wellbeing, the Initiative for Financial Wellbeing founder explains. It is about listening and communicating with clients about their money habits - good and bad - and trying to improve on thos...