Using tech to help advisers combat vertical integration 'risk'

'Future of advice is hybrid advice'

Jenna Brown
clock • 5 min read

As more asset managers vertically wedge themselves into the advice market, the time for intermediaries to embrace technology is now. Jenna Brown talks to Russell Andrews about the possibilities

In many ways, the last year and a bit have been an aberration but the rapid adoption of technology across the advice sector was certainly not an unwelcome change. Technology, and importantly its use to enhance client outcomes, will be the big differentiator for successful advisers as they face increased competition from asset managers with vertically integrated offerings, according to Russell Andrews, SEI head of solutions and marketing UK, Europe & Asia. He says: "Future of advice is hybrid advice. I am not the first person to say this. You need to pick where on the advice spectrum y...

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