Using tech to help advisers combat vertical integration 'risk'

'Future of advice is hybrid advice'

Jenna Brown
clock • 5 min read

As more asset managers vertically wedge themselves into the advice market, the time for intermediaries to embrace technology is now. Jenna Brown talks to Russell Andrews about the possibilities

In many ways, the last year and a bit have been an aberration but the rapid adoption of technology across the advice sector was certainly not an unwelcome change. Technology, and importantly its use to enhance client outcomes, will be the big differentiator for successful advisers as they face increased competition from asset managers with vertically integrated offerings, according to Russell Andrews, SEI head of solutions and marketing UK, Europe & Asia. He says: "Future of advice is hybrid advice. I am not the first person to say this. You need to pick where on the advice spectrum y...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Your profession

Deputy editor's view: A Skilled Person Review sparks headlines

Deputy editor's view: A Skilled Person Review sparks headlines

The deputy editor's Friday Night Takeaway from 19 June

Jenna Brown
clock 22 June 2026 • 2 min read
CII publishes vulnerability data guidance for firms

CII publishes vulnerability data guidance for firms

Consumer Duty and GDPR

Cameron Roberts
clock 19 June 2026 • 2 min read
Baillie Gifford rolls out Sharia-compliant fund amid 'strong' demand

Baillie Gifford rolls out Sharia-compliant fund amid 'strong' demand

Follows engagement with Islamic finance scholars

Sophia Panayi
clock 18 June 2026 • 2 min read