Fidelity joins the party: How vertically integrated firms are shaping up in 2021

clock • 6 min read

After the recent launch of Fidelity Wealth Management, Jon Yarker takes a look at how the vertically integrated financial advice market is shaping up and the challenges those firms face in 2021...

We were less than two weeks into 2021 when Fidelity International became the latest fund group to start offering financial advice and another vertically integrated enterprise was born. Called Fidelity Wealth Management, the proposition joins the likes of Standard Life, Aviva, Foster Denovo, Tavistock, Quilter and St. James's Place. The benefits of encompassing advice, platform, and investments under one roof makes sense on paper but, with the uncertainties of a recession, what could 2021 hold for these firms with many of which have struggled to achieve profitability in past years? "I ...

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