Shelley McCarthy: The new head of the Bamford advice empire

Plans to ‘drive efficiencies’ at the firm

clock • 3 min read

Informed Choice's new managing director Shelley McCarthy tells Claire Tyrrell she has promised to continue the Bamford family legacy, but that does not mean she will shy away from introducing modern touches to the IFA firm

Shelley McCarthy, 41, replaced Martin Bamford as head of the Cranleigh-based company this month after 10 years at the firm and, most recently, as its financial planning director.  As the only female and non-family member to head Informed Choice, founded by Martin Bamford's parents Nick and Andrea in 1994, McCarthy knows she has big shoes to fill. Nick and Martin Bamford will still work with Informed Choice, though they are taking a step back from the operations of the company. "It's a 25-year-old company and it's almost like a baby in that way, so it's about letting go and about drivi...

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