Why Phil Bray thinks you should go and google yourself

When an existing client passes on an adviser's details to someone, there is a fair chance that potential client will carry out some rudimentary due diligence before getting in touch, says the Yardstick Agency director and founder. They may have found a firm's details through another route, like a directory such as Unbiased or VouchedFor. Either way, Bray points out, this will likely involve googling the business name and making a decision based on what they find. "The easier you are to find and the more positive an impression you make, the more likely the potential client is to get in...