Why Phil Bray thinks you should go and google yourself

Using Google My Business

Victoria McKeever
clock • 2 min read

Googling yourself too often may now be known as 'ego-surfing' but, says Phil Bray, in the quest for recommendations and referrals, there is a very good reason to be searching for your business online.

When an existing client passes on an adviser's details to someone, there is a fair chance that potential client will carry out some rudimentary due diligence before getting in touch, says the Yardstick Agency director and founder. They may have found a firm's details through another route, like a directory such as Unbiased or VouchedFor. Either way, Bray points out, this will likely involve googling the business name and making a decision based on what they find. "The easier you are to find and the more positive an impression you make, the more likely the potential client is to get in...

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