Four generations' approaches to managing their finances

Hargreaves Lansdown studied investor behaviour through the generations

Victoria McKeever
clock • 3 min read

How do different generations think about money? How have Brexit and economic uncertainty affected the sentiment of investors of all ages? Hargreaves Lansdown finds out...

Looking at four generations of investors, the firm's 'Generation Invest' report investigated how each group manage their finances and unveiled their views on markets, property, the economy and Brexit.  The report looked at millennials (aged 18-35), generation X (aged 36-50), baby boomers (aged 51-70) and the silent generation (aged 71+). It was based on a survey of 2,000 DIY investors, holding accounts of Hargreaves Lansdown, along with transactional data of the firm's Vantage clients. Here is what four generations think about property, low interest rates, Brexit and investments: P...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Investment

Wrestling with the idea of a new world order? Try European smaller companies

Wrestling with the idea of a new world order? Try European smaller companies

'Let me try to explain the case for calm'

David Walton
clock 15 March 2026 • 4 min read
Low-cost platforms spur one in three UK adults to invest

Low-cost platforms spur one in three UK adults to invest

Trading 212 the main beneficiary

Michael Nelson
clock 12 March 2026 • 2 min read
Understanding the investment appeal of the energy addition

Understanding the investment appeal of the energy addition

Positive change takes time

Tim Humphreys
clock 11 March 2026 • 4 min read