Digital experience: How to give clients exactly what they want

How to give clients exactly what they want

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Ileana Sodani explores how advisory firms can harness digital innovation to enhance the client 'experience' and drive business growth

The way in which consumers seek and interact with financial advisers and service providers is changing. Growing technology familiarity and enhanced customer confidence in online commerce across all age and economic groups are driving increased expectations of digital solutions in all industries; wealth management is not immune from this development. Forward-looking advisory firms are evolving their technology strategies in order to deliver a wealth management experience that mirrors the expectations of consumers. There are some key pointers that can help advisory firms turn digital...

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