Advisers unafraid Standard Life is back on their turf

Advisers have reacted to Standard Life's return to advice with a mix of indifference and a sense of history repeating itself

Laura Miller
clock

Advisers have reacted to news Standard Life is returning to the advice market with a mixture of indifference and a sense of history repeating itself in an ongoing cycle of the death and rebirth of the sector...

Standard Life has declared its intention to build a major national financial advice business by acquiring - and growing - wealth management firm Pearson Jones. The provider's decision to re-enter the advice market, after selling its stakes in IFAs RSM Bentley Jennison and 2plan as recently as 2010, is a bid to cash in on retirees in a direct response to the liberalisation of pensions due in April. "[The freedoms] mean demand for advice is likely to significantly exceed supply," Standard Life said in a statement to the stock exchange, adding it will target those who would have previous...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Your profession

What a classic '80s movie tells us about today's language of financial advice

What a classic '80s movie tells us about today's language of financial advice

'Forty years is a long time in film. Even more so in financial services'

Roger Brosch
clock 27 January 2026 • 4 min read
Deal Dive: Advice firm deals 2025 wrapped

Deal Dive: Advice firm deals 2025 wrapped

Deals announced in Q4 before the year ended

Isabel Baxter
clock 27 January 2026 • 2 min read
Ahmed Bawa: The changes advisers are asking for in 2026

Ahmed Bawa: The changes advisers are asking for in 2026

Functionality, not workarounds

Ahmed Bawa
clock 27 January 2026 • 4 min read