Advisers unafraid Standard Life is back on their turf

Advisers have reacted to Standard Life's return to advice with a mix of indifference and a sense of history repeating itself

Laura Miller
clock

Advisers have reacted to news Standard Life is returning to the advice market with a mixture of indifference and a sense of history repeating itself in an ongoing cycle of the death and rebirth of the sector...

Standard Life has declared its intention to build a major national financial advice business by acquiring - and growing - wealth management firm Pearson Jones. The provider's decision to re-enter the advice market, after selling its stakes in IFAs RSM Bentley Jennison and 2plan as recently as 2010, is a bid to cash in on retirees in a direct response to the liberalisation of pensions due in April. "[The freedoms] mean demand for advice is likely to significantly exceed supply," Standard Life said in a statement to the stock exchange, adding it will target those who would have previous...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Your profession

Is being Chartered worth it? Breaking down the perennial dissensus

Is being Chartered worth it? Breaking down the perennial dissensus

‘Many non-Chartered advisers are just as competent as those who are’

Hope Coumbe
clock 10 May 2024 • 4 min read
Andrew Goodwin: Financial advice and the Evangelista effect

Andrew Goodwin: Financial advice and the Evangelista effect

'Future of advice lies in independence, approachability and affordability'

Andrew Goodwin
clock 10 May 2024 • 4 min read
Aviva integrates robotic process automation into platform capabilities

Aviva integrates robotic process automation into platform capabilities

Robotic process automation removes need for client by client process

Sahar Nazir
clock 09 May 2024 • 1 min read