Advisers unafraid Standard Life is back on their turf

Advisers have reacted to Standard Life's return to advice with a mix of indifference and a sense of history repeating itself

Laura Miller
clock

Advisers have reacted to news Standard Life is returning to the advice market with a mixture of indifference and a sense of history repeating itself in an ongoing cycle of the death and rebirth of the sector...

Standard Life has declared its intention to build a major national financial advice business by acquiring - and growing - wealth management firm Pearson Jones. The provider's decision to re-enter the advice market, after selling its stakes in IFAs RSM Bentley Jennison and 2plan as recently as 2010, is a bid to cash in on retirees in a direct response to the liberalisation of pensions due in April. "[The freedoms] mean demand for advice is likely to significantly exceed supply," Standard Life said in a statement to the stock exchange, adding it will target those who would have previous...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Your profession

Why accessibility is a must-have in a digital-first world

Why accessibility is a must-have in a digital-first world

Meeting the accessibility needs of vulnerable customers

Jonathan Hassell
clock 29 June 2026 • 4 min read
Editor's view: Baking in Burnham

Editor's view: Baking in Burnham

The editor's Friday Night Takeaway from 26 June

Jen Frost
clock 26 June 2026 • 2 min read
The Platforms Association launches UK's first transfers charter

The Platforms Association launches UK's first transfers charter

Designed to modernise investment transfers

Sophia Panayi
clock 25 June 2026 • 2 min read