Advisers unafraid Standard Life is back on their turf

Advisers have reacted to Standard Life's return to advice with a mix of indifference and a sense of history repeating itself

Laura Miller
clock

Advisers have reacted to news Standard Life is returning to the advice market with a mixture of indifference and a sense of history repeating itself in an ongoing cycle of the death and rebirth of the sector...

Standard Life has declared its intention to build a major national financial advice business by acquiring - and growing - wealth management firm Pearson Jones. The provider's decision to re-enter the advice market, after selling its stakes in IFAs RSM Bentley Jennison and 2plan as recently as 2010, is a bid to cash in on retirees in a direct response to the liberalisation of pensions due in April. "[The freedoms] mean demand for advice is likely to significantly exceed supply," Standard Life said in a statement to the stock exchange, adding it will target those who would have previous...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Your profession

'Don't think of consolidation as the end of independent advice. It isn't'

'Don't think of consolidation as the end of independent advice. It isn't'

Continuity before everything else

Tom Rowe-Jones
clock 02 September 2026 • 5 min read
SENDA calls on profession to share how it supports families with disabilities

SENDA calls on profession to share how it supports families with disabilities

Part of white paper launching in November

Isabel Baxter
clock 02 September 2026 • 2 min read
Plannex memberships boosted by 'out of the blue' Reddit influx

Plannex memberships boosted by 'out of the blue' Reddit influx

Without spending a penny on the social media platform

Isabel Baxter
clock 01 September 2026 • 5 min read