Harnessing behavioural finance for clients' benefit

However much your clients might like to think of themselves as sound and logical decisions makers, the truth is that we are all, as human beings, rather ill-equipped to make instinctively good choices to secure our own financial futures. The trouble is that we all tend to be too emotional, too influenced by irrelevancies and often a bit confused or unclear on what the consequences of our decisions might really be. All of which underlines the importance of good financial advice and clear communication of risk when it comes to mapping out suitable investment strategies for your clients....