The clock is ticking: IFAs and the execution-only play

Assets flowing into direct-to-consumer (D2C) platforms have surged to £116bn at the latest count and growth doesn't look set to slow. The platforms have already attracted a great deal of attention this year in response to a number of players choosing to reveal their unbundled pricing models ahead of the April deadline. And yet, adviser firms have seemingly been more hesitant to join this burgeoning market than might have been expected. You would have thought the ever-growing ‘advice gap' – which sees investors with smaller total funds effectively priced out of advice – would have c...