The PR game: Simple tactics to raise your profile

For many advisers, PR is, and always has been, something of a dirty acronym. After all, public relations is about selling, whether it be a product or a personality, and this can seem anathema to advisers whose business models are based on building lasting relationships and attracting referrals. However, in an age where both current and prospective clients are increasingly attracted to ‘authorities’, building your public profile, whether through an informative, interactive website or positive press coverage, can be highly valuable and, for some, even enjoyable. Why, who, where and how ...