When a five isn't a five: The problems posed by risk-rated solutions

Guess the word: Consumers can discover they have a tolerance of it, while a relatively new tranche or products have been built with it in mind. Got it yet? ‘Risk' was always the front runner to become the latest buzzword in retail financial services. But efforts to master the concept and apply it to financial advice have proven difficult: while risk profiling tools and risk-mapped investment solutions were meant to make things easier for advisers, they have introduced a new set of complications. The problem for advisers can be summed up thus: One product risk-mapped as, say, five, mig...