In April The Annuity Exchange was chosen to build and run the Pension Income Choice Association's (PICA) adviser directory. Helen Morrissey speaks to chairman Stuart Bayliss about the project and how it will help people choose a more appropriate retirement income strategy
How did you get involved with the project? I have been involved with PICA since the first meeting. We had a portal even then but as time went on the idea was formed of producing a list of advisers that people could search through. We pitched for the work along with other parties and were awarded the contract. The idea is that people will be able to complete a form and send it to the IFA of their choice. I think this will have significant benefits for both the consumer and advisers. The key thing is that we didn’t want people to be overwhelmed by the service and the site we are buildin...
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