How top 'referral getters' do it

REFERRALS

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Matt Anderson, author of Fearless Referrals, explains the qualities advisers need to increase their chances of referrals.

If you want to be effective at referral marketing, here’s what to know about the most accomplished ‘referral getters’: 1 How they think. A mindset that says: ‘Why wouldn’t you refer me?’ Your ultimate goal is to expect people to refer you. That can sound a bit intimidating but let’s be open about this: the more confident you are, the more confidence you will inspire. Just today I talked with a client who used to feel apprehensive asking for referrals because it seemed too aggressive to him. This is very common (frankly it is ‘normal’ until you learn how this limits you). Today he...

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