Tech review: The no frills platform that does exactly what it says on the tin

NO FRILLS

clock • 5 min read

The lang cat's Mark Polson takes a closer look at a platform thriving without the bells and whistles of some of its competitors…

Welcome back. I'll start this residency properly with a look at a platform provider who straddles the direct to consumer (D2C) and IFA spaces. Our subject is Alliance Trust Savings, who exploded into the trade press headlines recently, topping the leaderboard with titans Hargreaves Lansdown in The Platforum's D2C report. So how did the Dundee minnow do it, and how does its technology offering measure up? To start with, it does it by not being a minnow. Alliance Trust has £6bn under administration, with £3bn sitting on the Alliance Trust Savings (ATS) platform. That's scale that deserv...

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