Word to the wise: Why it's time you started blogging

When it comes to online marketing and lead generation, having a website is no longer enough. Many advisers have realised the importance of social media as a marketing tool and there is now a large community on the likes of Twitter and LinkedIn. However, there is another tool that all too often seems to be ignored: blogging. The benefits are clear. According to 
‘@ifablogger’ Richard Bishop, the concept provides the perfect platform to keep in touch with peers, existing clients and potential clients on a regular basis. It acts as a cost effective way to build your online presence and p...