Top tips on finding a niche

Finding and targeting a niche is a great way of getting your firm noticed. Becoming the expert in a field boosts profile, improves efficiency and ensures a steady stream of clients. And as the pressures of RDR continue to affect the industry, you should be doing everything in your power to stand out from the crowd. Peter Dunn, director of Heritage Financial Advisers, says having a specialism makes him part of a community where referrals are rife. Focusing on financial planning for the dental profession, Dunn says 95 per cent of his business comes in the form of referrals from close links...