Interview - Martin Werth

Martin Werth is a busy man. As managing director of Fortis Life UK he is overseeing a mass sign up of IFAs, preparing for a name change and trying to increase his brand’s standing in a fairly flat market. An actuary by training, his conversation is surprisingly free of figures and is heavy on the consumer angle. However, day to day, his focus is on the details of Fortis’ roll out to the market. The provider’s approach has been a controlled roll out, starting with key partners, then expanding with the networks, starting with the appointed representative networks (AR) then moving to the...