Survival of the fittest

A recession is synonymous with cost cutting and radical operational changes and any organisation wanting to survive will need to look closely at expenditure. The battle for most suppliers is to keep the customers they have, increase their spend where possible and to generate new clients. During economic downturn, it is crucial for advisers to prove to organisations that they cannot afford not to have what you sell. Employers will face tough decisions but, while reducing or removing employee benefits such as healthcare may seem like a quick fix, the reality is it is just a false economy. ...