Time to play catch up

Consumer confidence in income protection (IP) as a product seems to be a problem, what is the situation here? Stuart-Brown: I am not sure consumer confidence is the heart of the issue. I talk to a number of IFAs who feel there is an uphill battle with clients who have an unrealistic expectation that, if the worst comes to the worst, the state will provide. There is a myth we need to start to dispel. The difficult thing is for any customer to get themselves into a position where they are taking action. They have to deal with pretty tough conversations with themselves. What would happen ...