Market views: Workplace sales

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Some providers are increasingly targeting workplace and employer based routes to market. Is this going to become more common and should advisers be doing more in this area?

Declan White, Friends Life Provider offerings to the employer market have developed at a pace, with an array of savings, protection and healthcare solutions available. This trend will continue with further corporate platform developments this year, as well as the introduction of the National Employment Savings Trust (NEST) and auto-enrolment from 2012. These developments will undoubtedly provide an opportunity for advisers to increasingly engage with employers regarding benefit needs and any legislative requirements on them regarding retirement provision. The key issue to working in...

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