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Author profile

Jen Frost

Jen Frost

Jen Frost has been editor at Professional Adviser since 2024. 

She has worked in financial services journalism since 2016, writing for titles in both the UK and North America.

Her previous roles include North America editor at Insurance Business and news editor at Insurance Post.

Jen has been shortlisted for and won numerous industry awards. She was named B2B General Insurance Journalist of the Year for four years running (2020 to 2023) at the Headlinemoney Awards, where she also won B2B Story of the Year in 2021. 

Earlier in her career, she won the Gold Award for Financial Journalism at MHP’s 30 to Watch Awards.

You can find Jen on Linkedin here. 

Articles by Jen Frost

Chancellor's income tax 'U-turn' – what the papers say

Tax planning

Chancellor's income tax 'U-turn' – what the papers say

Income tax hike no longer expected to feature in Autumn Budget

clock 17 November 2025 • 3 min read
Editor's view: Women in Financial Advice Awards

Your Business

Editor's view: Women in Financial Advice Awards

The editor's Friday Night Takeaway from 14 November

clock 14 November 2025 • 2 min read
TISA CEO: Cash ISA limit cut would pose targeted support barrier

ISAs

TISA CEO: Cash ISA limit cut would pose targeted support barrier

Comments follow speculation on ISA changes

clock 12 November 2025 • 2 min read
Three in four advisers report rise in business relief solutions use

Tax planning

Three in four advisers report rise in business relief solutions use

Ahead of inheritance tax changes

clock 04 November 2025 • 2 min read
Inflation protection not front of mind for financial advisers

Investment

Inflation protection not front of mind for financial advisers

Titan Square Mile report suggests

clock 04 November 2025 • 3 min read
LCP warns 'more thought needed' to make IHT on pensions workable

Tax planning

LCP warns 'more thought needed' to make IHT on pensions workable

Calls for major changes

clock 03 November 2025 • 4 min read
Editor's view: Consolidators warned on debt and incentives

Your Business

Editor's view: Consolidators warned on debt and incentives

The Financial Conduct Authority (FCA) this morning shared its consolidation multi-firm review findings, identifying areas of good and potentially harmful practice.

clock 31 October 2025 • 4 min read
MPs call out 'perversity' of infected blood scandal inheritance tax charge

Tax planning

MPs call out 'perversity' of infected blood scandal inheritance tax charge

Comes as 12-week consultation launches

clock 31 October 2025 • 3 min read
Lord Deben: Inclusive culture not an optional 'add-on'

Your Business

Lord Deben: Inclusive culture not an optional 'add-on'

Financial services cannot think of it as ‘tick-box’ exercise, former minister urges

clock 30 October 2025 • 2 min read
Starmer rules out investigation into Reeves' rental 'mistake'

Your profession

Starmer rules out investigation into Reeves' rental 'mistake'

Prime minister says probe ‘not necessary’ but pressure on

clock 30 October 2025 • 2 min read
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