Author profile

Isabel Baxter

Isabel Baxter

Isabel Baxter is news editor at Professional Adviser, leading coverage of the UK financial advice, wealth management and retirement planning sectors. She is responsible for breaking news, industry analysis, features and interviews with leading figures across the adviser market. 

She joined Incisive Media in 2023 as a senior reporter, progressing to chief reporter before becoming news editor. Prior to Professional Adviser, she was a junior reporter at PAM Insight, covering the wealth management and private client sectors. 

Isabel has reported extensively on adviser succession, M&A activity, regulation, retirement planning, sustainable investing and other key developments shaping the advice profession.

She is part of the award-nominated Professional Adviser editorial team and won the Leading Platform Journalist award at the Vanguard UK Platform Awards 2026.

Connect with Isabel on LinkedIn here.

Articles by Isabel Baxter

Perspective adds £190m in AUM with double acquisition

Companies

Perspective adds £190m in AUM with double acquisition

The consolidator now manages £8bn in client assets and has 140 planners

clock 05 January 2024 • 2 min read
Most advisers have used the same platform for more than five years

Wrap/platforms

Most advisers have used the same platform for more than five years

Nearly 40% last worked with a new platform more than five years ago

clock 05 January 2024 • 1 min read
The Verve Foundation relaunches IFA support scheme for second year

Companies

The Verve Foundation relaunches IFA support scheme for second year

The 2024 ‘Adviser Incubator’ programme begins 31 January

clock 04 January 2024 • 1 min read
VouchedFor launches new product features for the advice industry

Companies

VouchedFor launches new product features for the advice industry

Comes as part of its three 2024 pledges to the advice profession

clock 03 January 2024 • 1 min read
SG Wealth Management founder Stephen Girling dies aged 61

People

SG Wealth Management founder Stephen Girling dies aged 61

Girling had been in the industry since 1978 and launched the firm in 2001

clock 02 January 2024 • 1 min read
Divorce Day 2024: Only 7% would see a financial adviser during divorce

Your profession

Divorce Day 2024: Only 7% would see a financial adviser during divorce

People are also delaying divorces due to cost of living pressures

clock 02 January 2024 • 4 min read
Millennials speak to advisers more than any other generation

Your profession

Millennials speak to advisers more than any other generation

Baby Boomers are not engaging with a financial professional at all

clock 22 December 2023 • 2 min read
New 45% income tax band for higher earners in Scotland

Tax planning

New 45% income tax band for higher earners in Scotland

A 45% band for those earning between £75,000 and £125,140

clock 20 December 2023 • 2 min read
Holistic dominates as favoured type of financial advice

Your profession

Holistic dominates as favoured type of financial advice

Those who get holistic advice are generally happier

clock 19 December 2023 • 1 min read
Nearly a third of future beneficiaries have never had financial advice

Your profession

Nearly a third of future beneficiaries have never had financial advice

Respondents would take advice if they were to receive a large sum of money

clock 19 December 2023 • 1 min read