Building client trust and turning clients into advocates

    According to research by PWC, trust in financial services organisations has fallen even further over the last few years. In their report "Stand out for the right reasons - How financial services has lost it's mojo and how it can get it back", they report that only 28% of consumers trust financial advisers. Worse still only 6% of consumers say their trust in advisers has increased over the last 12 months, which presumably means that 94% trust them less or about the same as 12 months ago. Not a great starting point. But all is not lost. I'm sure that most advisers would agree...